What would phase one of Willowbrook offer?
Willowbrook would deliver essential new homes and jobs for Cheltenham, Tewkesbury and the surrounding area. It would play a crucial role in the region’s future growth and would see more than £1 billion invested into the construction sector over a 10-year period.
There is a clear vision in place for Willowbrook which has been carefully designed to deliver all the elements of a thriving community in a genuine sustainable development.
The first phase of the Willowbrook scheme covers the majority of the SGL site, and will include:
- Approximately 1700 new homes, including affordable housing
- A new primary school with preschool education provision
- A new Local Centre, including local shops and community facilities
- A new Park & Ride facility located adjacent to Junction 10, with 350 parking spaces
- New footpaths and new cycleways linked to existing communities and routes off site
- New wildlife habitats and improved connectivity with existing habitats with extensive open space, formal and informal sports provision
- Sustainable drainage and water management
- Two access points off of Tewkesbury Road, and bus only access onto Green Lane.
Bloor Homes submitted a planning application for new access from Tewkesbury Road onto the Willowbrook site during the summer of 2025. Approved in February 2026, the application was submitted to ensure coordination with the M5 Junction 10 upgrade scheme, which includes significant improvements to Tewkesbury Road.
Following preapplication consultation, Bloor Homes has recently submitted an outline planning application for the first phase of Willowbrook.
Further phases of Willowbrook will include building the remaining homes and creating a new 7-hectare business park.
Bloor Homes has worked closely with stakeholders to ensure Willowbrook integrates with the proposed Elms Park development, local communities and the surrounding environment.
